Collecting Content as a Content Marketer

The following is the most professional and dramatic rendition of the duties of a content marketer. A content marketer plans, creates and distributes content to attract and convert prospects into customers. The planning and distribution of content sounds about right, but aside from all the professional mumbo-jumbo, the details of content marketing can vary from company to company. DIOKOS is a premier human resource and public relations firm specializing in international communications. KoreaAgain, the branch where I market content, is the startup under the DIOKOS umbrella and markets specifically to students and foreigners looking to understand aspects of Korean culture. Our goal is to create revenue around South Korea’s rapid globalization. That’s our audience, and we interns are the audience. So what kind of content would we want to see? My duty is to explore Seoul and collect audio, video, and photo. These places can be nooks and crannies – abject holes in metropolitan walls or massive landmarks attracting anyone between 8 and 78. With my content. I return to the office, marketing the content as advertisements, articles, fliers, websites, social media stills, reels, Linkedin posts, etc.