Mardi Mercredi Unveils FW24 Denim Collection with An Yu-jin

– Launch of the first denim collection expressed in Mardi Mercredi’s vintage mood
– New denim campaign featuring An Yu-jin, showcasing a chic geek mood
– Blue, navy, and black bootcut denim pants, along with simple logo t-shirts, crop tops, and eyewear
– Impressive photoshoot highlighting An Yu-jin’s unique aura with just denim and t-shirts

<Photo Credit: Mardi Mercredi>


The brand Mardi Mercredi, developed by PIECE PEACE STUDIO, has unveiled a new denim collection featuring their muse, An Yu-jin.

Marking the start of the FW season, the denim collection presents denim pants reinterpreted with the brand’s unique classic sensibility. The bootcut denim comes in three colors: blue, navy, and black. The slim fit that falls according to the silhouette and the natural flare fit that starts from the knee make the legs look longer. These items are versatile for daily wear regardless of the season. Additionally, the mid-rise design offers comfort, and the leather label embossed with “Flower Mardi” emphasizes the brand’s identity.

The collection also includes new items that pair well with the new denim line, such as t-shirts, sleeveless tops, shirts, and sweatshirts. The slim-fit t-shirts and sleeveless tops feature simple lettering logos, while the trendy crop tops and scoop back t-shirts allow for stylish looks. 

<Photo Credit: Mardi Mercredi>

Mardi Mercredi has also launched a new denim campaign featuring An Yu-jin. Perfectly embodying the simple yet sophisticated geek chic style, An Yu-jin showcased classic outfits that anyone would want to emulate, using basic items like denim, t-shirts, and glasses.

An Yu-jin flaunted a sleek and chic mood with bootcut denim that accentuates her perfect proportions and a crop top. She completed the effortlessly sophisticated aura with eyewear that enhances the geek chic mood.

<Photo Credit: Mardi Mercredi>

The Mardi Mercredi 24FW denim collection will be exclusively released on the brand’s official online store starting July 8, with a 10% discount and an additional 10% coupon offer. Various promotions, including a signed Polaroid giveaway from An Yu-jin through official SNS events, will also be held. The denim collection’s offline pop-up store will be hosted at Mardi Mercredi’s complex cultural space, ‘Noir Mardi Mercredi,’ located in Hannam-dong, Yongsan-gu, starting July 19. For more details, visit the brand’s official website and SNS channels.