Want to Take on Korea’s IT Industry? Get to Know ‘네카라쿠배당토’ (NaCaLaCouBaeDangTo) First!

Searching for a job in Korea on a computer.

Are you interested in working in Korea but worried that your Korean skills aren’t up to par yet? Don’t worry! Click here to easily find information about studying in Korea. While K-pop and Korean food often come to mind when you think of Korea, you can’t overlook the significance of Korea’s tech industry. In fact, Korea’s IT sector has been gaining global attention. There’s even a fun term related to this called ‘네카라쿠배당토’ (NaCaLaCouBaeDangTo). If you’ve never heard of it before, it might sound a bit unfamiliar at first, but it’s actually a coined term representing some of Korea’s top IT companies. Let’s take a closer look.

What is 네카라쿠배당토 (NaCaLaCouBaeDangTo)?

A tall building housing many companies.

‘네카라쿠배당토’ (NaCaLaCouBaeDangTo) is an abbreviation created from the names of several prominent companies in Korea’s IT sector.

  • 네 (Na): Naver, Korea’s leading search engine and portal site. Koreans use Naver more than Google in their daily lives, and it’s even earned the nickname ‘Nefriend.’
  • 카 (Ca): Kakao, the company behind Korea’s most popular messaging app, KakaoTalk. Almost every Korean uses this app for daily conversations and even work.
  • 라 (La): LINE, a subsidiary of Naver, famous for its messaging app, particularly in Japan and Southeast Asia.
  • 쿠 (Cou): Coupang, often referred to as Korea’s Amazon, is a major e-commerce platform best known for its speedy delivery service, ‘Rocket Delivery.’
  • 배 (Bae): Baedal Minjok, Korea’s leading food delivery app. Korea has a highly developed delivery culture, allowing you to order a wide range of foods quickly.
  • 당 (Dang): Danggeun Market, a platform for local second-hand transactions. It’s hugely popular in Korea for buying and selling used items within neighborhoods.
  • 토 (To): Toss, a mobile payment service in Korea that supports easy money transfers and payments, operated by a fintech company.

Interestingly, this coined term is getting longer. Now, it’s expanding to include companies like ‘직야 몰두센 마에그원’ (ZigYa MolDuSen MyAGWan), representing even more of Korea’s IT and tech firms. This reflects how fast Korea’s startup and tech industries are growing.

Conclusion

In the end, ‘네카라쿠배당토’ (NaCaLaCouBaeDangTo) is a term that symbolizes key companies in Korea’s IT sector and represents the leading firms driving Korea’s digital economy. As new IT companies emerge, the term continues to grow longer, reflecting the dynamic growth of Korea’s tech industry. If you’re interested in Korea’s IT and startup culture, make sure to remember this term!

Additionally, if you’re concerned about finding a job in Korea, click here to register in KoreaAgain’s talent pool. It could be a great help in discovering new opportunities in Korea! 

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