Rolarola, 2024 Fall Collection Launched with Jang Won-young

– A fall collection infused with nostalgia and memories of past love, reinterpreted through Rolarola’s unique Nouvelle Vague sensibility and romantic bohemian style.
– A diverse range of knit items, including mohair, ribbed cardigans, ribbon graphics, and retro patterns.
– A new photoshoot with Jang Won-young, capturing a deep and romantic fall mood.

Rolarola, the French-inspired young classic womenswear brand, has unveiled its 2024 fall collection, “Always Sending Love,” featuring its muse, Jang Won-young.

Rolarola’s fall collection begins with “memories that evoke nostalgia.” Just like love letters hidden deep in a drawer, memories and nostalgia of past love are reinterpreted with Rolarola’s unique Nouvelle Vague sensibility and romantic bohemian style.

The “Maison de Rola” t-shirt, which gained much love last season with its hand-stitched logo embroidery, is reintroduced as a sweatshirt for fall. The collection continues Rolarola’s reputation as a knitwear favorite with an expanded variety of knit items, including ribbed cardigans, mohair cardigans, crewneck knits with ribbon graphics, and retro patterns. Additionally, the collection features a range of accessories, including mini bags, hobo bags, and tote bags, perfect for matching with fall styles.

The third photoshoot with Rolarola’s muse, Jang Won-young, has also been revealed. Jang Won-young showcases a warm yet deep atmosphere with Rolarola’s various knit items, presenting a romantic fall style.

Jang Won-young embodies a shy girl’s image with a pink mohair cardigan, accentuated with ribbon embroidery for a soft and delicate look. She also perfectly captures a calm yet alluring fall mood with a brown ribbed cardigan featuring a ribbed structure and cut-out details. Additionally, she presents easy-to-wear daily styles with a basic V-neck cardigan and the new Maison de Rola sweatshirt.

Rolarola’s 2024 fall collection with Jang Won-young is available from August 26th on the official online store, as well as on online platforms such as Musinsa and W Concept, and at offline stores nationwide, including Lotte Young Plaza, The Hyundai Daegu, and Starfield Suwon. Additionally, the collection is offered with a 10% discount, and limited quantities of “Jang Won-young’s photo letter” and “classic lace handkerchief” will be given as gifts based on purchase amount.

Rolarola will also open a new store at Hyundai Department Store Mokdong on August 30th. To celebrate the opening, a 15% discount will be offered, with signature items like cardigans and outerwear available at up to 50% off. Special gifts will be given to visiting customers as part of the event.

by DIOTIMES