– Innovative Blend of K-POP and Tourism Draws Attention
– Unique Courses Covering Major Seoul Attractions and K-POP Hotspots with the Expertise of Both Companies
– Special Travel Experience with Exclusive Content Including Riding the Bus with Stars and Watching Impromptu Performances
– Expected to Be Recognized as a New Cultural Fusion of Travel and K-Culture Worldwide
Yellow Balloon Tour and Union Pictures announced on the 17th that they have signed a business agreement to jointly plan and develop the ‘K-POP Seoul City Bus’ product themed around K-POP and K-Culture.
Union Pictures is a performance and entertainment production company with local subsidiaries in Korea and the United States. It is actively engaged in planning performances for various artists, including popular singers ‘Ivy’ and ‘Jung Yong-hwa,’ as well as ‘One Million,’ who gained attention on the popular variety show ‘Street Woman Fighter,’ and ‘Dawon’ of the idol group ‘SF9.’ Additionally, they seek opportunities to introduce lesser-known Hallyu cultural content abroad and distribute global cultural content domestically, contributing to cultural exchanges between countries.
The new ‘K-POP Seoul City Bus’ product will be planned based on the expertise of both companies and will feature unique courses including visits to major tourist attractions in Seoul, K-POP-related landmarks, and private studio facilities. This bus tour is especially anticipated to provide foreign tourists with a unique travel experience through exclusive content, such as opportunities to ride the bus with K-POP stars and watch impromptu performances.
Union Pictures expressed their interest in creating impressive tourism products for Korea while producing K-Culture content, hoping that the synergy between Yellow Balloon Tour’s travel service experience and Union Pictures’ diverse performance planning capabilities will elevate it to become a representative cultural tourism product of the country.
Yellow Balloon Tour added that the currently planned ‘K-POP Seoul City Bus’ goes beyond a simple tourism product and aims to be recognized as a new cultural concept of ‘K-Trip’ that blends travel and K-Culture, not only in Korea but globally. They also mentioned their intention to continue enhancing Hallyu tourism products through ongoing cooperation between the two companies.
The ‘K-POP Seoul City Bus’ is scheduled to operate as a pilot service until the first half of 2025, after which it will transition into a regular tourism product. It will be available for reservation through the Yellow Balloon Tour website and global ticket sales channels for the convenience of foreign tourists.
About Union Pictures
Union Pictures, an entertainment and culture production company, is one of the leading agencies producing the most K-POP and concert projects in Korea. They have worked on numerous projects with top artists such as actors Im Si-wan, Gummy, Park Bom, Ivy, AKMU, Lee Byung-chan, Lee Solomon, dance crew One Million, Choi Ye-na, as well as popular idol groups like Wanna One, Lovelyz, SF9, Teen Top, Tempest, and Victon. In addition to domestic and international performance projects, Union Pictures collaborates on entertainment media with major telecom companies like SK Telecom and LG U+, manages supply businesses for overseas Kpop Stores (albums, goods, etc.) in the United States, Taiwan, and other regions, and has invested in multiple startups.
Website: https://www.unionpic.net
