Memebox Continues Steady Growth in US and Japanese Markets, Elevating K-Beauty on the Global Stage

Global K-beauty company Memebox is experiencing continuous growth in the US and Japanese markets, driven by its innovative global strategy.

Memebox recently became the first Korean company to successfully enter the US TikTok Shop, achieving 2.5 million views with a viral video for its Nooni Lip Oil, which led to the highest sales on the platform. The Nooni Lip Oil, a vegan product containing natural Korean ingredients, is available in 13 shades. Remarkably, the Appleberry shade sold out within just three days after the viral video was uploaded on June 1.

Simultaneously, Nooni Lip Oil and I Dew Care Tap Secret Dry Shampoo gained significant popularity on Amazon. Following the viral TikTok video, sales surged, with June sales increasing by approximately 50% compared to May. The daily maximum sales for Nooni Lip Oil reached around 1,500 units.

In Japan, I’M MEME’s stick products have been consistently growing. I’M MEME officially launched on Japan’s leading e-commerce platform Qoo10, and during the June ‘Mega Sale’ (メガ割), the I’m Multi Stick Dual contouring product climbed to the top ranks in the shading category within a month of its launch. This product also holds the top spot in Japan’s major offline channel, Don Quijote. Japanese consumers highly appreciate the convenience and natural pigmentation of the I’m Multi Stick Dual, with Qoo10 reviews frequently mentioning its natural shading effect and portability.

Memebox emphasizes its commitment to prioritizing communication with local consumers in the global market and continuous content optimization to fuel its growth. The company plans to continue approaching global consumers with differentiated products and services as a leading K-beauty brand.

Memebox intends to further elevate the status of K-beauty in the global market by introducing innovative and unique products, bringing them closer to consumers worldwide.

Memebox Continues Steady Growth in US and Japanese Markets, Elevating K-Beauty on the Global Stage

Memebox Continues Steady Growth in US and Japanese Markets, Elevating K-Beauty on the Global Stage

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