Polyphenol Factory’s premium hair care brand Grabity, which incorporates technology from KAIST (Korea Advanced Institute of Science and Technology), will open a pop-up store at Hyundai Department Store’s main branch starting June 21. This initiative marks the beginning of a series of pop-up stores that will also take place at Hyundai Department Store’s Trade Center (COEX) and Pangyo branches, providing an opportunity for customers to experience the innovative hair loss care solution developed with KAIST technology firsthand.
At the pop-up store, Grabity will feature a limited edition set that includes the Gravity Extra Strong product set along with various merchandise such as waterproof pouches.
Grabity, a tech startup co-developed by KAIST Distinguished Professor Lee Hae-shin and a group of young scientists, has gained significant popularity for its powerful hair loss improvement effects and volumizing properties. Notably, the shampoo contains KAIST’s patented ‘LiftMax 308™’ ingredient, which forms an instantaneous protective barrier on the hair during shampooing, protecting and strengthening damaged hair. Since its launch in April, Grabity shampoo has been a sensation in the hair loss care market, consistently selling out.
Yoon Hyun-joo, Brand Manager of Grabity, stated, “We planned the pop-up store in response to the requests from our primary target customers, aged 40-50, and a collaboration proposal from Hyundai Department Store. Although there was a shortage of stock, with some items being sold for up to 99,000 KRW (three times the regular price) in second-hand markets, the expansion of production facilities has enabled more stable supply, allowing us to expand offline stores and start phone order services to enhance consumer convenience.”
Currently, Grabity has sold out its first to third pre-orders on its official website (www.grabitylabs.com) and is continuing with the fourth pre-order. The company expects to solidify its position in the premium hair care market through the Hyundai Department Store pop-up store.
