Vans Launches Premium Old Skool Campaign with Brand Ambassadors DAY6

First collection revealed in collaboration with band DAY6
Campaign highlights Vans’ iconic classic footwear – the Premium Old Skool Collection – representing creative individuals

Original action sports and lifestyle brand Vans has unveiled its Premium Old Skool Collection campaign in collaboration with its new brand ambassadors, the four-member Korean band DAY6, launching today, April 11.

This marks Vans’ first campaign with DAY6, composed of Sungjin (guitar), Young K (bass), Wonpil (keyboard), and Dowoon (drums). Known for both their musical talent and popularity, DAY6 is a representative band in Korea’s music scene. Each member styled the Premium Old Skool in their own unique way, expressing Vans’ signature “Off The Wall” spirit through their individual colors and creativity in this heartfelt campaign shoot.

The Old Skool, originally introduced in 1977 under the name Style #36, was the first shoe to feature Vans’ iconic SideStripe. Known for its durability and leather construction, the Old Skool became a favorite among skaters in the 1990s. Today, it stands as an iconic silhouette embraced not only in skateboarding but also across music, art, and street culture—representing creative minds everywhere.

The Premium Old Skool Collection reimagines Vans’ most iconic silhouette with elevated design, modern construction, and the integration of Vans’ proprietary Sola Foam ADC insole, delivering enhanced comfort and a variety of colorways.

Campaign content featuring DAY6 will be released sequentially starting April 11. The Premium Old Skool Collection is available from April 11 at Vans offline stores and Vans.co.kr.

Vans Launches Premium Old Skool Campaign with Brand Ambassadors DAY6

Vans Launches Premium Old Skool Campaign with Brand Ambassadors DAY6

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