GLYF, Jeon So-Mi’s Beauty Brand, Launches New Product: “People Patch No.3 Cherry On Top” Edition

GLYF by Jeon So-Mi unveils new “People Patch No.3 Cherry On Top.”
Adorable cherry design and upgraded ingredients aimed at Gen Z consumers.
Released on August 5, available for three weeks on the official website with launch discounts.

GLYF, the beauty brand co-founded by Jeon So-Mi, launched its third product, the “People Patch No.3 Cherry On Top,” on August 5th. This new product features cute cherry-shaped spot patches and is designed to continue the “#BbyoKku” trend, targeting Generation Z (Gen Z) consumers following the release of the “People Patch.”

The “People Patch No.3 Cherry On Top” is the second spot patch product following “People Patch No.1 and No.2,” which sparked the #BbyoKku trend in May. It comes with four charming cherry designs that are eye-catching.

This multi-use product can be applied anywhere on the body, such as the face, arms, and neck, and is expected to be well-received by Gen Z consumers who are enthusiastic about decorating trends like “Dakku” (decorating diaries) and “Phone Kku” (decorating phones).

In addition to the design, the ingredients have been upgraded. The patches are made from skin-friendly hydrocolloid material and contain Centella Asiatica and salicylic acid, enhancing spot care functionality. They have also passed skin irritation tests.

GLYF states that the People Patch series reflects the brand’s bold attitude, and this new cherry patch embodies their brand’s worldview.

Through the “Cherry On Top Campaign,” which accompanies this new product, GLYF aims to deliver a positive message of expressing one’s individuality rather than hiding skin concerns, adding fresh energy to summer styling.

The “People Patch No.3 Cherry On Top” will be available for purchase from noon on August 5th on GLYF’s official website. The sales period will last for three weeks, from August 5th to 25th, with a 10% discount on set products as part of the launch celebration.

GLYF has stated its commitment to continuing to grow and engage with customers through products that reflect unique styles and aesthetics.

The new “People Patch No.3 Cherry On Top,” reflecting the brand’s identity, is available on GLYF’s official website for a limited time with special launch offers.

GLYF is a brand co-founded by Jeon So-Mi, The Black Label, and VIEWBL.