LG Household & Health Care’s dermatological beauty brand, Physiogel, has chosen actor Byun Woo-seok as its global ambassador.
Byun Woo-seok recently rose to stardom by playing the lead role of Sun-jae in the highly popular drama “Lovely Runner.” Physiogel selected him as their global ambassador, believing his pure and sincere charm aligns well with the brand’s clean image and its pursuit of healthy, natural beauty.
Physiogel plans to conduct marketing activities with Byun Woo-seok in various regions, including the United States, China, and Thailand, in addition to Korea. Their first campaign, “This Summer, Join Us with Woo-seok,” will be launched in July at Olive Young. Going forward, Byun Woo-seok will engage in various global campaigns to connect with Physiogel customers worldwide.
The Physiogel brand of LG Household & Health Care expressed high expectations for the positive synergy between Physiogel, which provides optimal solutions tailored for sensitive skin through its diverse product lines, and Byun Woo-seok, who possesses versatile charm. They aim to richly convey the brand’s vision of “inherent health and natural beauty” with Byun Woo-seok, providing a differentiated customer experience.
