Expressive luxury brand Coach’s global ambassador, Lee Young-ji, showcased a powerful performance at the ‘Seoul Jazz Festival 2024’ held on May 31st at Olympic Park, wearing a custom outfit designed by Stuart Vevers.
The outfit worn by Lee Young-ji for this stage was specially designed and made for her performance at the Seoul Jazz Festival 2024. Inspired by the energy and style of New York, the outfit is based on Coach’s Spring 2024 collection design. This is the second custom outfit designed personally by Coach’s Creative Director Stuart Vevers for Lee Young-ji, following the custom outfit he created for her opening stage at the 2023 MAMA AWARDS last year.
The mini dress style, featuring cascading ruffles and long tail details, utilized chiffon material to create an elegant yet romantic mood, while accessories added an extra touch of splendor to the stage. The bold red color of the outfit further highlighted Lee Young-ji’s passionate energy and confident demeanor.
Meanwhile, Coach drew significant attention from festival-goers by operating a brand booth at the Seoul Jazz Festival 2024. To convey the message of their ongoing brand campaign, ‘FIND YOUR COURAGE,’ the entire booth space was decorated in the canary (yellow) color of Coach’s main product, the Tabby bag. The booth featured various enjoyable activities, including a raffle event open to everyone and a photo zone showcasing Coach’s iconic quilted Tabby bag. On Friday, May 31st, Lee Young-ji visited the Coach booth and held a signing event, meeting with fans.
