Casual brand Covernat, led by CEO Yoon Hyung-seok of B CAVE, has released the ’24 Hot Summer’ lookbook in collaboration with (G)I-DLE’s Shuhua, the ambassador for their women’s line.
The pictorial captures Shuhua enjoying a summer vacation, showcasing a relaxed side away from her busy daily life. It conveys the happiness and joy that a trip brings. Additionally, it presents a variety of sophisticated resort looks, highlighting the fresh and comfortable appeal of a summer holiday.
Key items include the Women’s Cooper Logo T-shirt, which is perfect for casual wear, a bustier top that accentuates feminine charm, and a balloon mini skirt that pairs easily for a one-point look. Also featured are cool-material denim dresses and setups, basic collar knits, Women’s 2-PACK T-shirts, bucket hats, knit tote bags, and a variety of summer accessories that are light and easy to wear.
Under the warm sunlight, the Covernat 24SS Women’s Collection, filled with the joy of summer vacation with Shuhua, is available on the official website, at nationwide offline stores, on Musinsa Store, and at online select shops.
Additionally, starting June 10, a promotion will be held on major online and offline platforms. Customers will receive goods (doll keychains, tattoo stickers, Shuhua photocards, etc.) based on purchase amounts, along with the Shuhua Hot Summer lookbook.
by DIOTIMES
https://diotimes.com/20240605-covernat/